Archive for August 3, 2010

Canadian Cycling Magazine   Leave a comment

“The Incredible Steve Bauer” – the words jumped at me off the magazine cover  as I was browsing in a bookstore the other day. He was probably the greatest Canadian cyclist yet. I was a big fan of Steve in his heyday but I haven’t heard much about him recently. “I wonder what he is up to?” – that is reason enough to pick up this magazine and probably to buy it. What magazine? Canadian Cycling Magazine. I’d heard of this relatively new publication but hadn’t yet actually seen a copy. So I bought it and let me tell you what I think.

I’m impressed. This is a quality mag. It looks good, feels good and the content is solid. I like all aspects of cycling and this magazine delivers across the cycling spectrum. The June & July 2010 issue that I am reviewing covers  road racing with the feature article about former pro racer Steve Bauer, and another story about Canadian Kevin Field as an Assistant Director on the Livestrong Team. There is an article on cycling PEI (the Canadian province of Prince Edward Island) and a few articles touching on mountain bikes and riders. Nutrition, maintenance and training are all featured in this issue. If that wasn’t enough this issue also featured a Buyer’s Guide covering bikes as well as gear for road and mountain biking.

As I said (and just demonstrated), the content is solid. For me, another essential element of a print magazine is the presentation – and this one looks good. I’m a big photography fan so I was blown away by two 2-page photos in a gallery section – big beautiful cycling photos with just a minimum of text up at the top of one page – KUDOS! Another important aspect of a magazine are the ads and the ads in this one seemed very fresh. This may change over time or I might have a different impression if I read a lot of cycling publications but in this read through, I found the ads as attractive and interesting as some of the articles. The Canadian angle on both the articles and the advertising also serves to make the magazine fresher and more interesting (to Canadians any w-eh)

So back to Steve Bauer. I’d forgotten the details of his cycling career and just how impressive he was. To mention just a few: 4th overall in GC at the 1988 Tour de France, 8th, 4th, 2nd and 4th in Paris-Robaix between 1988 and 1991, and in yellow at the 1991 Tour de France for 9 consecutive days. These days Steve is the Director Sportif of the Team Spidertech Powered by Planet Energy. The article includes talk of Bauer’s dream of having a Canadian team in the Tour de France and a little anecdote of how Lance Armstrong asked Bauer to be the director of U. S. Postal Team before asking Johan Brunyeel. Interesting stuff! I’m hooked. I’ll be subscribing.

I know it can be tough for Canadian magazines to succeed  and I wish Canadian Cycling Magazine the best of luck (however, if they can keep up the quality, luck should play only a small part).

If you want to check them out online, note that their URL is http://cyclingmagazine.ca/

Posted August 3, 2010 by Randy Talbot in Cycling

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